Marketing Strategies That Won’t Cost You All Your Monthly Profits Or Your Local Vibe
When choosing marketing strategies for your brand it is important not to change things up too much. Sure every business wants new customers but you still have to consider your loyal fans that stop by every morning, searching for their morning hit of caffeine.
The best way to approach this is to keep things simple, it really doesn’t take a lot to get your brand out there. As long as you’re smart in your approach and stick to your guns, you’ll do just fine.
Let’s jump in and take a look at some super simple and inexpensive ways to achieve this.
1. Take Away Paper Cups
Take away cups are everywhere right now! As I’m sure you’ve probably noticed. A massive slice of the coffee-drinking community is using them and, great for you, it’s the perfect marketing tool. The price for a single take away cup is about the same price as a business card but with many added advantages.
Business cards normally get put in a handbag, a top draw, or even chucked in the bin and are soon forgotten about. Whereas an avid coffee drinker will religiously carry their cup with them wherever they go. Perfect for your brand’s exposure.
Firstly, you’ll make a nice profit from the initial sale of the coffee cup (people, unfortunately, aren’t buying your business cards), although, the best part is your customers will carry your branded cup around with them and in the process show it off to the world. Whether they’re going a stroll with a takeaway or have perched their bum on a comfy cafe stool looking out onto the street upon potential customers, you’re still getting exposure left, right, and center.
It also adds another layer of professionalism to your shop. People love merchandise of any kind but particularly enjoy a classy looking take away cup with a well-designed graphics and logo on the front, waiting on your front counter for them to admire.
The best part though?
It’s super easy to develop, design, and have your very own go cups ready for your customers to tout.
And, Printoncups.com is one such company that can help you start implementing this awesome marketing strategy. They make the whole process from design to point of sale wonderfully easy.
It’s really simple.
Just choose the cup type of cup you wish to use, develop a logo design and upload it to their website or, if you’re not the creative type, allow Printoncups.com to come up with a custom design for you, click the order button, and away she goes. Your very own self-marketing product, hot off the press and onto your shop’s counter before you know it.
2. Make Your Shop Front Instagramable
This may seem a little expensive but it really doesn’t have to be. A quick lick of paint, some classy lighting, a few well-designed signs adorning your shop brand and you’re golden.